Persuasive and Commanding

by Neslee Bonus

When you want someone to do something or you want them to believe on something, persuading them is the key. This is somehow giving them command in educated and professional manner.

In business writing, you often times deal with persuasive writing, it could be on sales, credits or anything to promote and let your customers be convinced. Persuasion is generally an exercise in creating a win-win situation. You present something that others find beneficial to agree with. You make them an offer they can’t refuse, but not in a manipulative manner.

source: google.com

There are a lot of ways on how to convince your reader or listener. There is this comparison in which you relate your experience that sounds real and they will believe in it, also there is about futuristic explanation that they will benefit from it. But the best way to persuade them is having a social proof, for example is that you sell a product, you should state all real proofs like how much sales you got, and how customers reviewed the product. This will help you to convince them in any case.