by Neslee Bonus
What could be the best way to attract the reader’s attention
in your introduction?
Think of it when you receive a letter and the moment you
read it, it says “We are very sorry to decline your request about your credit…”
Isn’t it so disgusting to read this line in the very first part of the letter?
Even if it is located at the body or closing, readers will get mad or lose
their interest.
Always remember that positivity is a key in approaching or
building up a communication. The goal of positive tone is to arouse the reader’s
interest. In business, positive communication provides solutions instead of
issues and direction instead of confusion.
Also remember that in delivering bad news or declining some
requests, we should always be positive as possible. We should avoid the usage
of “can’t”, “decline” or any negative words that are offensive. And always bear
in mind that the “you-view” is omitted in sending negative messages.
In writing your letter, you must also take into
consideration on who you are writing to. Positive communications differ from
region to region. It might be positive for the people in USA and have negative
impact for other people from another country.
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